Communications that Power Progress.
We are Braedown.
We partner with organisations driving the UK's energy transition.
Rooted in the Highlands of Scotland - a thriving and influential hub for the UK’s green economy - we combine local knowledge with national and international expertise.
Our aim? To deliver strategic communications to unlock growth, navigate change and power progress.
What We Do
Smart, strategic communications for the UK’s energy transition.
With £6.5bn of planned investment - and £100bn for the broader region - over the next 25 years, the Scottish Highlands is positioned to be a leading global hub for green energy and its supply chain, from offshore wind, to onshore renewables, transmission upgrades and green hydrogen.
Our team's local knowledge, matched with a deep understanding of national priorities, strongly positions us to support this growth. Our expertise will align communications with your business strategy and the external environment, to unlock opportunities and drive your business forward.
Why It Counts
Strong communications set the foundations for long-term success.
We engage your key stakeholders in the right way to strengthen relationships, build credibility and drive meaningful progress.
We’ll help you:
• Strengthen and protect your reputation
• Shape how your brand is seen to drive credibility
• Engage and influence your key audiences
• Develop partnerships that accelerate business growth
In a landscape shaped by policy, regulation and community expectations, our team will work with you clarify your purpose, strengthen visibility and secure support so you can move forward with confidence.
Our Services
Business narrative & messaging
We craft compelling narratives and key messaging tailored to priority audiences, maximising the impact of your business proposition.
Political & policy communications
We'll work with you to shape and influence the political and regulatory landscape that impacts your operating environment.
Media & investor relations
Building strong, trusted relationships with investors and the media is a strategic advantage that drives credibility, trust and long-term reputation.
Digital marketing & social media
For us, online content and social media is strategic. We run digital and social media campaigns that drive engagement, grow audiences and deliver measurable impact.
Stakeholder & community engagement
Let us develop and manage your stakeholder engagement to drive understanding and goodwill for your proposition or project.
Leadership mentoring
We coach senior teams to communicate clearly and confidently across media opportunities, public speaking and employee engagement.
Our Experience
in the Energy Transition
Who we are
For business. For communities. For the region.
As former heads of communications, public affairs and marketing, we bring experience and understanding that will connect policy, communications and strategy to maximise opportunities and drive growth.
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Working alongside us is our trusted network of highly experienced specialists.
How We Work
A partnership in powering progress
We work collaboratively, efficiently and with genuine curiosity, taking time to understand your organisation and what you want to achieve. Every project is delivered by a bespoke team tailored to your brief and we work to a structured and proven process to deliver the right programme for your business:
1. Understand
We begin by getting a clear picture of your priorities, existing challenges and ambitions.
2. Define
Together, we identify your commercial goals, and from there your communication objectives.
3. Shape
We develop a data-driven strategy that positions your brand for growth.
4. Activate
We turn strategy into action with a targeted programme and impactful execution.
5. Review
We monitor performance and refine our approach to ensure meaningful, measurable results.
Want to elevate your communications?
FAQs
What is strategic communications and how is it different to PR? It's about putting communications at the heart of your organisation’s strategy so you can achieve your long-term goals. Here’s what that looks like in practice: 1. It’s all-encompassing, covering every kind of communication: internal, external, digital, marketing, public affairs, crisis response and employee engagement 2. It creates alignment, making sure every message, channel, and interaction supports your organisation’s strategy and reputation 3. It drives long-term success, delivering measurable value, whether that’s helping shape policy, building partnerships for growth, launching into a new market, or shifting perceptions through sustained stakeholder engagement
Where does PR fit into a strategic communications offering? Public relations (PR) is just one part of strategic communications. PR focuses on managing relationships with your key audiences to build goodwill and protect your reputation. It often centres on media relations, crisis response and stakeholder engagement. Strategic communications brings it all together, ensuring PR (and every other form of communication) works towards your organisation’s bigger goals.
How does marketing complement strategic communications and PR? Marketing is part of the bigger picture of strategic communications. At their core, both aim to shape how people see, trust and engage with your organisation. Marketing is about driving interest and demand for products and services. Strategic communications is about building and protecting the reputation of the organisation itself. Successful organisations with strong, positive reputations don’t treat these separately. Strategic communications adds credibility to marketing campaigns, while marketing produces content and data that communications teams can use to bring the company’s story to life.
Is marketing part of your offer at Braedown? Yes. As part of the bigger picture of strategic communications, marketing plays an important role in our service offering. We can support you across the marketing spectrum.
Do you work with clients on a retained basis only? No, we are fully flexible and tailored to every client’s requirements, whether that’s one-off project work or a longer-term relationship. We work according to your needs. Not all organisations need retained strategic communications support and might want to ‘try out’ working together first before making a long-term commitment - and we understand that. Our teams can work flexibly, remotely, in-person (as required) and affordably to deliver against your priorities.